Monday, April 17, 2023

Downtown Los Angeles, 1960, and the Richfield Tower, 1929-1969

Downtown Los Angeles, 1960, looking south on the Harbor Freeway from the 4-Level.  Thanks to Historic Los Angeles.


Here's a close-up of the iconic Richfield Tower.  Thanks to Hunter Kerhart for these close-ups of the Richfield Tower.  Martin Turnbull offers some beautiful pics of the building too.  Check them out.

So it looks like the front of the building opens onto 6th Street and to the left is Flower.  But it has a Flower Street address.  Hmm.  




It's located at 555 South Flower Street between Figueroa and Flower, north of 6th Street.


featured a black and gold Art Deco façade. The unusual color scheme was meant to symbolize the "black gold" that was Richfield's business."  

This comment on its architecture was interesting, 

The building was covered with architectural terra cotta manufactured by Gladding, McBean, as was typical of many west coast buildings from this era. In an unusual move, all four sides were covered since they were all visible in the downtown location.

The 12-floor building was 372 feet (113 m) tall, including a 130-foot (40 m) tower atop the building, emblazoned vertically with the name "Richfield". Lighting on the tower was made to simulate an oilwell gusher and the motif was reused at some Richfield service stations. 

And Martin Turnbull has some terrific photos of the tower's exterior and interior, including the lobby elevators and ceiling.  It is, er, was beautiful.  

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